Morecambe Bay Partnership has launched a brand-new, interactive route planning website called Ways Around The Bay designed to get locals and visitors exploring the beauty of Morecambe Bay in low-carbon ways. is a resource for those who want to walk, cycle or head out on a wheelchair or all-terrain mobility scooter with a route planner, created by CycleStreets, as the central feature providing the details people need to make informed decisions. But not only that, it’s a tool for inspiration for route suggestions and stories from locals who’ve overcome barriers to getting outdoors.

White label cycle journey planner website

The website is among the first to offer an e-bike routing facility and allows people to plan their days out according to personal requirements by searching routes for level of difficulty, length but also facilities and services such as cafes, pubs, attractions, shops, places to stay, public transport and loos. There are also options to find linear routes or circular cycling routes.

White label cycle journey planner website

The Bay’s flagship cycling route, the Bay Cycle Way is featured with shorter rides spurring off and around it, highlighted as recommended leisure routes. The site also promotes a series of beautiful Bay walks which take in the best viewpoints and accessible routes, all clearly described.

White label cycle journey planner website

Points of interest and featured locations are all included:

White label cycle journey planner website

Jo Haughton, the charity’s Marketing and Communications Officer explained

“We hope the website will help break down some of the barriers to enjoying outdoor spaces around the Bay by providing the tools for those that need a helping hand. With an expanding Tramper hire network and the re-starting of the E-bike network, the site will offer something for everyone – not just the seasoned outdoor enthusiast.”

The launch of the website is just the start, forming part of the Ways Around The Bay initiative which aims to establish Morecambe Bay as a centre for walking, cycling and exploring the Bay in low carbon ways. The programme is creating more inclusive access, so everyone can enjoy the Bay’s inspiring landscapes, nature, history and culture. The programme is funded by the Department for Levelling Up (Coastal Communities Fund) via Westmorland and Furness Council.

CycleStreets offer white label websites for organisations across the UK wishing to promote active travel. You can read more in our brochure.

The full feature list is:

  • Attractive, fully-zoomable map
  • Choice of background layers – outdoors / cycle map showing NCN and local routes / satellite
  • Plan routes from A-B
  • Route choices: quiet, balanced, fastest, e-bike, walking
  • Draggable markers, multiple waypoints
  • Turn-by-turn directions with clickable points
  • CO2 saved and calories count included
  • E-bike routing, not available on most other websites
  • Walk routing built-in (optional extra)
  • Plan circular A-A routes by time/distance (optional extra)
  • Points of interest, with a wide range of categories you can manage directly
  • Browsable preset leisure routes with photos and descriptions
  • Data from OpenStreetMap, on which we can provide optional training
  • Full 3D tilt mode
  • Mobile-friendly (further improvements planned)
  • Quick links to frequent locations
  • Print output
  • GPX output for main route types
  • Share buttons
  • Permalinks to enable routes and other pages to be shared easily
  • Data refreshed daily

We are an approved Digital Marketplace supplier.

Pricing and other details are available on our listing.

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